Swarovski Crystal Worlds
The Swarovski Crystal Worlds began in 1995 in Wattens, the home of the crystal. As a realm of fantasy, they have since provided more than 12 million visitors, customers and crystal fans with countless moments of astonishment.
The multimedia artist André Heller, who designed the Swarovski Crystal Worlds in 1995 on the occasion of Swarovski's 100th anniversary, pursued the idea of combining crystal with art. After two renovation phases, which took place in 2003 and 2007, the fantasy world now extends over 8,500 square meters. The result is a cosmos of discoveries. It's astonishment over the works of world-famous artists who have interpreted crystal in their own unique ways in the fabulous wonder chambers. Paintings, sculptures and installations by renowned artists such as Brian Eno, Keith Haring, Salvador Dalí, Niki de Saint Phalle, John Brekke, Susanne Schmögner and Jim Whiting invite you on a sensual journey into a glittering labyrinth that seems to abolish the boundary between dream and reality. Harmonious fragrance compositions by Jane Haidacher and mysterious sounds make the visit to the crystalline magical world an unforgettable experience. In addition, a colorful park landscape with numerous installations by contemporary artists extends around the characteristic head of the giant in the spacious area. The Giant's Park is the ideal place for walks and for the little guests a place to romp and play.
In the Crystal Stage with the constantly changing installations of the Timeless Stages, a sparkling shopping landscape unfolds, uniting the brand variety of Swarovski in one room. The varied menu of the CAFÉ-terra offers culinary delights, international and seasonal. The Giant's Realm is a place you never experience the same way twice. A magic lies over the Swarovski Crystal Worlds.